ZOELLA : Analysis

Eduqas  resources and activities

Full revision pack



Use the above  resources and the class notes  to create a written   analysis about Zoella and wider issues in online media.  This should cover the following :





Text : " Zoella "

This should include her blog, youtube accounts and  any other channels.

Technical codes, content , purpose and how income is generated ( if relevant)

How does Zoella produce  income ?


Representation

gender, age and other elements such as class or ethnicity

Use of stereotypes and performativity

Audience

What is Zoella's audience ? Are they passive consumers or part of an active online community   ? Have they changed over the years ?

How producers construct target , attract , maintain and interact with their audiences

Industry

The impact on technological changes ( i.e internet ) on production, regulation ,   profit , advertising, maintaining or controlling an online identity, interacting with  and maintaining your audience.



Related theories :

Hall : Stereotypes

Gauntlett : Identity

Gerbner : cultivation  theory

Jenkins : Fandom

Sharkey : end of audience

Baudrillard : hyper reality and simulacra


Livingstone and Lund : regulation

Hesmonhalgh : cultural industries

Barthes : Semiotics

Levi-Strauss : Structuralism



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