TECHNICAL CODES

Technical codes are essential for all sections of the exam. You will need to analyse them in detail fand apply them to your own examples in relation to representation and audiences .

Analyse the relevant sections and all the key terms in  your textbook.


Technical codes in moving image products

Camera shots
Camera angles
Camera movement
Editing


Technical codes  in print products

Layout and design
Camera shots
Lighting
colour
Graphics
Postproduction techniques


+ specific codes and elements for each media form ( e.g music video, film poster)



+ Audio codes

Dialogue
Sound effects
Music
Voiceover


 + Visual codes 

Clothing
Expression
Gestures
Postproduction techniques
Colours
Images
Iconography and symbols
Graphics and text


+ Language and mode of address

+ Genre 

+ Narrative

+ Representation