8. How far can aspects of identity be seen to affect the way in which audiences use
online media? Discuss, with reference to Zoella and Attitude. [30]
You should refer to relevant academic theories in your response.
8 (a). Explain how social and cultural contexts influence responses to online media products. Refer to Zoella to support your response. [15]
(b). Explore how the representations on Attitude’s website position audiences. [15]
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