SET PRODUCT : Tide print advert

Analyse how the technical codes are used to persuade the specific audience at this specific time to buy the product.

You should include the following technical codes and historical contexts : 

Layout and design

Lighting and colour

Images

Graphics

Clothing /props/ gesture/expression

Lexis

Hard/soft sell

Unique selling point

Mode of address

Endorsement





the 1950s consumer and technology  boom

the stereotypical housewife

the American dream of success and upward mobility

post-war American wealth

The growth in American suburbs

1950s fashion and film imagery




You should also include analysis of at least one theory discussed in class.

( Barthes, Gerbner, Hall etc.)

SUBMITTING YOUR PRODUCTION WORK

Share/export  your production video  as an mp4, mov or m4v file : don't just save the project.


Copy this file into a named folder here :  

ART-MEDIA / MEDIA / A LEVEL MEDIA /PRODUCTION WORK

KEY TEXT : Late night woman's hour

LATE NIGHT WOMAN'S HOUR  overview


Based on the overview and specific content from at least two episodes , explain the following about Late Night Woman's Hour with examples from the programme supporting your points



Themes and subjects of programme

Structure and content of typical episodes ( interviews, feature pieces, discussion , phone-in , etc.)

Use of celebrities / experts

Target audience in detail ( national/local/global, age /gender/ethnicity , interests , use of other media)

Use of spoken language ( mode of address, formal/informal, emotional language)

Use of audio codes ( music, sting , theme  )


Opportunities for audience feedback

Marketing /advertising  of and links to own programme and other ( BBC) content

RADIO INDUSTRY : BBC analysis

RADIO INDUSTRY : BBC   

Complete the following written tasks   using notes, class discussion and the relevant section in the textbook (P82-88)



Define and give an example of a commercial  and a public Service  radio broadcaster, explaining the key differences.




Explain the identity and purpose of the BBC based on its origins, history  and how it is funded


How does the BBC use cross-platform marketing ( give examples)



How does the BBC broadcast or provide content nationally, locally and globally. ( give examples)



Content  and style of BBC Radio 4     LINK

  Based on the types of programmes available, the branding of the station , the choice of presenters and listening to the content, explain the general  content, identity and audience of Radio 4 give some  examples of speech-based radio programmes from the  station.

Copyright-free music and sound effects

Youtube has copyright-free music available in the create section of your Youtube Creator  account


TV THEMES etc.   Free SFX and themes


Register with freesound.org   Free sound effects and some music

PRODUCTION BRIEFS

HERE IS A LINK TO THE PRODUCTION BRIEFS : THESE ARE ESSENTIAL TO UNDERSTAND AND FOLLOW IF YOU ARE TO PASS !




FILMING AND EDITING FOR TASK 1 ( AUDIOVISUAL )SHOULD BE COMPLETED THE FIRST WEEK BACK AFTER HALF-TERM

YOU SHOULD ALSO BE PLANNING THE CONTENT FOR TASK 2 ( PRINT ) AND TAKING RELEVANT PHOTOS FOR THE ARTICLE

TELEVISION : Crime Drama contexts

1   Define and explain the history , cultural elements and generic conventions of " Nordic Noir".



2  Summarise and explain the production and distribution stages of The Bridge ( up to series 3 ) , focusing on any problems and issues surrounding finance and ownership. Give detailed information about the television stations which produced and broadcast the programme.

CRIME DRAMA KEY TEXT 2 : The Bridge S3 ep1

Analyse how  The Bridge Series 3 episode 1  LINK  uses  the following :

Narrative elements ( structure, format, longform narrative, plots and subplots, enigmas, restricted/unrestricted narrative, )
Genre codes ( procedural elements,  plot/character conventions and stereotypes )
Technical codes  ( moving image codes  e.g use of camera, visual codes e.g lighting and colour, mise-en-scene , iconography, audio codes ( e.g music, sound effects,dialogue )
 Representations ( e.g gender, national identity, sexuality)
Representation of the main character; her methods, personality, relationships with others , efffect on audience identification and  previous history.

to position audiences and create audience pleasure ,identification and  responses , using specific examples from the episode .



Look closely at the mise-en-scene and narrative of key scenes. You will also need a basic understanding of the events of series 1 and 2.

MEDIA THEORY REVISION

Download and print out as an effective guide to essential theory

Crime drama KEY TEXT 1 : LIFE ON MARS ep 1

Analyse how Life on Mars ( episode 1)  uses the  technical codes and the all of the key terms listed below  to position audiences and create audience pleasure and responses , using specific examples from the episode .

Make sure you especially focus on areas such as  generic codes ( crime and scifi) , iconography
 ( props,costume and settings) ,  cultural/historical and genre contexts  such as police methods, historical events etc, characters such as the investigator and sidekick, the audience surrogate and point of identification , issues of representation of  ethnicity  and gender  , enigma codes and restricted/unrestricted narratives.  


Look closely at the mise-en-scene and narrative of key scenes.

The text book contains all of the key terms, particularly on narrative ( P139-142 ).

This should be a thorough analysis about the same length as an exam question (  1000 words + )

Crime Drama : Luther opening

EPISODE 1 OPENING


Analyse the technical codes and narrative of the pre-credit sequence , the credit sequence and the opening few minutes of  Series 1, Episode 1 of Luther.  What do these sequences tell the audience about the following ?

The main character ( the investigator ). Personality, unique qualities , personal life, previous history, relationship to colleagues , attitude towards crime and criminals, working methods. 

Other stock characters ( sidekick, boss, romantic interest etc.) 

Representation of ethnicity, gender, age etc.  Any stereotypical behaviours ? Is the ethnicity or gender specifically highlighted as important elements of any of the characters  ?

Progression exam : overview

FILM POSTERS : revision

Analyse how the technical codes and use of genre conventions  of two film posters try to persuade different audiences to see the films

MUSIC VIDEO revision

Analyse the content , themes, use of star and technical codes in  two music videos for  their representations of ethnicity


    

Charity advertisements

How are audiences positioned by the use of media language/conventions and the representations in the Save The Children " Most Shocking Second a  Day " charity advert and one other moving image charity advert ?



Write a full  written answer using your knowledge of media language and conventions( P61-3), specific charity advert conventions , visual codes ( costume , props ,expression etc.) , audio codes
 (music, voiceover, sound effects, dialogue )  and moving image codes ( use of camera angles , editing etc.) .  Also how  the representations of age, gender, ethnicity, national identity etc. are portrayed in your chosen adverts.


Here are some more examples to choose from  

and some more Christmas charity adverts

EVALUATING YOUR FILM MARKETING CAMPAIGN

1   Use the conventions and technical codes for media forms  you have previously studied ( posters, trailers etc.)  , and information from the textbook   to give a detailed analysis of your marketing campaign as if it was an industry media text.  Analyse elements such as  camera shot types, use of colour , lexis, font , tagline , main image,  layout elements , use of sound and editing.
 How did your media campaign achieve the following ?


Use of genre conventions



Audience Appeal and  promise of pleasure



Encouraging  repeat viewing and fandom


Use specific technical  examples from the different parts of your campaign
(synopsis/  poster/trailer/other marketing ) and  key media terminology.




2   Make sure your marketing campaign has at least one detailed comment analysing its technical success and audience appeal .

FILM INDUSTRY : ORIGINAL MARKETING CAMPAIGN

Based on the techniques used in the case studies you have looked at , you will now be creating a marketing campaign for an original film idea.  ( Groups of 2/3).

Your marketing campaign must include the following :




ORIGINAL FILM CONCEPT

Genre, use of stars , basic plot and character summary, influence of other films /media texts. This can be presented in a powerpoint or other document.


FILM POSTER(s)

Demonstrate knowledge of how film producers identify and target their audience using visual codes, star billing, promise of pleasure ,  tag line, images, mode of address, expert criticism and other relevant technical codes. This should also include a relevant release date and certification.


FILM TRAILER

Demonstrate knowledge of how producers identify and target their audience using visual and moving image codes, star billing ,use of camera shots and angles ,editing,sound, mis-en-scene, iconography , promise of pleasure , tag line, mode of address , expert criticism and any other relevant technical codes.    Your actors can assume the role of relevant real-life stars if you wish.




OTHER  MARKETING

This could be a  magazine article about the film or its stars , ideas for a viral marketing campaign, links to social media or mobile technology  or an online interview for a relevant website.  Any other ideas to maximise and effectively target your audience ?

FILM INDUSTRY : Case study

Analyse the marketing campaign for  Straight Outta Compton in terms of the following :

Identify its target audience ( mainstream/independent , age ,gender etc. ) based on the following
( budget, genre, plot, characters, narrative, production values , marketability, role of stars/director, visual appeal/style etc)


How the  film marketing has targeted its target audience :  analyse the technical codes of the  trailer and poster ( use of camera e.g closeups of star , editing , mis-en-scene, lighting and colour , sound and dialogue)







Analyse the viral  Straight Outta Somewhere marketing campaign  that was used to help publicise the film.   How did this campaign target audiences and what techniques did it use to raise awareness of and interest in the film ?

More information here







Summarise the commercial reception of the film : how financially successful was it ?
Were there any other media products linked to the film that would have also made money for the producers ?

 Give reasons why you feel the film was successful ( genre, producers,theme,audience , synergy with other media products/industries).




Regulation and Certification

What rating did the film receive from the BBFC ?
Did the Directors Cut receive a different rating ? If so, why ?
Are there any politically sensitive or controversial themes or content in the film ?

FILM INDUSTRY TASK 1

Analyse one "mainstream" high concept movie  and one "independent" drama/comedy covering the following :


How each film meets ( or does not meet ) the  definition of  being a mainstream/independent film
( size of audience , genre, characters, narrative, production values , marketability, role of stars/director, visual appeal/style etc)


How each film's trailer has targeted its different audience :  analyse the technical codes of each trailer ( use of camera e.g closeups of star , editing , mis-en-scene, lighting and colour , sound and dialogue)


            INDUSTRY

  Who regulates the content  for both your films ?

 Who owns the production , distribution and exhibition of each film ?  What else do they own ? Any examples of vertical integration ?


Are there any political or social issues , or issues of representation , linked to the film's content ?

       



                             

EXAMPLES  

Black Panther trailer

Lady Bird trailer



                                         

Video Games Case Study : Assassins Creed 3 : Liberation

Complete a written case study of the game focusing on all of these elements, using the information from the  video links and websites.

TEXT

Summarise genre, avator ( including personas) , world( setting, era etc.) controls and goals of game,  multiplayer options and limitations  




RESOURCES :Reviews and summaries of avator, world, controls, multiplayer element and relationship to format/platform

Review 1

REVIEW  2

INDUSTRY 

Ownership and Franchise

Give summary of company , history of franchise.

Production/Distribution/Format

When was the game released in different formats ( e.g Vita , PS3 ) and was it a global release ? Was it released in physical and online form ?


Marketing and Advertising 

How was game advertised ( trailers,posters, articles etc.) and what elements of the game/format were featured and focused upon and why ?

Reception

Summarise the sales of the game , the critical reception on different formats and audience/fan responses and feedback.

RESOURCES TO HELP YOU :

2013 PSP vita trailer     foregrounding  format 

2014  Playstation 3 trailer     differences and improvements focused on in new version to help sell to audiences

wikipedia compilation of reviews 

sales article  gamescabin

article on sales  gamesindustry biz

VIDEO GAMES : Your case study

Choose a video game ( part of an ongoing franchise) and research and  explain all of the following areas. You should look at the official website , review websites and any other sources which give you reliable information. You should also link and upload relevant image  and videos .

Video games : overview blog task

Define and explain all of the  essential  terminology related to video games listed below , including history, key terms, representation and the relevant theory. You can bullet point the terms or write a continuous report.  There are some excellent points and examples in the  Charlie Brooker video to help you , as well as the relevant pages in your textbook ( 115-119)

Charlie Brooker's history of video  games 

Blog Task : Daily Mirror analysis

A  Analyse the following cover in terms of how the technical codes ( main image, headline, pull quote etc.) persuade the audience to buy the newspaper and how the audience is being persuaded to respond to the main news story. 

Then analyse which factors that make up the news agenda  ( threshold,unexpectedness, elite nations etc.) are being considered in the choice of cover story.

Then summarise the following information about the Mirror.

Tabloid or broadsheet ? What is a tabloid ?
Ownership :  Who owns the Mirror?
What is the Mirror's political bias ? Left or right wing ? What does that mean ?
 


If you have already used this example and provided all of this information, analyse how the Times covered the same news event and give the same information



B Research and find out which organisation is responsible for regulation of the content of British newspapers , and how you make a complaint about  accuracy or offensive  content in a newspaper.

BLOG TASK : Analysing newspapers

1   Analyse a  UK newspaper front cover's use of technical codes , explaining the elements of the front cover  and how the selected news stories have been covered.  How is the newspaper encouraging the audience to buy the newspaper and how and what is the  audience being persuaded to feel and think about the issues or events ?

2    Define and explain all of the  following key terms about the  newspaper industry and news agenda  using your  chosen newspaper as an example  where possible.