FILM INDUSTRY : Case study

Analyse the marketing campaign for  Straight Outta Compton in terms of the following :

Identify its target audience ( mainstream/independent , age ,gender etc. ) based on the following
( budget, genre, plot, characters, narrative, production values , marketability, role of stars/director, visual appeal/style etc)


How the  film marketing has targeted its target audience :  analyse the technical codes of the  trailer and poster ( use of camera e.g closeups of star , editing , mis-en-scene, lighting and colour , sound and dialogue)







Analyse the viral  Straight Outta Somewhere marketing campaign  that was used to help publicise the film.   How did this campaign target audiences and what techniques did it use to raise awareness of and interest in the film ?

More information here







Summarise the commercial reception of the film : how financially successful was it ?
Were there any other media products linked to the film that would have also made money for the producers ?

 Give reasons why you feel the film was successful ( genre, producers,theme,audience , synergy with other media products/industries).




Regulation and Certification

What rating did the film receive from the BBFC ?
Did the Directors Cut receive a different rating ? If so, why ?
Are there any politically sensitive or controversial themes or content in the film ?