EVALUATING YOUR FILM MARKETING CAMPAIGN

1   Use the conventions and technical codes for media forms  you have previously studied ( posters, trailers etc.)  , and information from the textbook   to give a detailed analysis of your marketing campaign as if it was an industry media text.  Analyse elements such as  camera shot types, use of colour , lexis, font , tagline , main image,  layout elements , use of sound and editing.
 How did your media campaign achieve the following ?


Use of genre conventions



Audience Appeal and  promise of pleasure



Encouraging  repeat viewing and fandom


Use specific technical  examples from the different parts of your campaign
(synopsis/  poster/trailer/other marketing ) and  key media terminology.




2   Make sure your marketing campaign has at least one detailed comment analysing its technical success and audience appeal .