Define and explain the following media theories , then apply them to one music video and one print/moving image advert ( use two theories per media product).
Your blog post should show that you understand the meaning of all the theories and their key terms and how they could be put into practice in relation to audiences and their consumption of specific media products.
e.g One of the signs used in this advert is a rose , and its signification for the audience could be love and romance.
e.g if the target audience used this advert to help form their personal identity, as Gauntlett suggests, then the negative representations and aspirational imagery could have a serious and possibly negative effect on them.
Semiotics ( Barthes) P71 textbook
Representation theory ( Hall ) P77
Reception theory ( Hall) P89
Identity theory ( Gauntlett) P76
Cultivation theory ( Gerbner) P111
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