Crime Drama : Luther opening

EPISODE 1 OPENING


Analyse the technical codes and narrative of the pre-credit sequence , the credit sequence and the opening few minutes of  Series 1, Episode 1 of Luther.  What do these sequences tell the audience about the following ?

The main character ( the investigator ). Personality, unique qualities , personal life, previous history, relationship to colleagues , attitude towards crime and criminals, working methods. 

Other stock characters ( sidekick, boss, romantic interest etc.) 

Representation of ethnicity, gender, age etc.  Any stereotypical behaviours ? Is the ethnicity or gender specifically highlighted as important elements of any of the characters  ?

Progression exam : overview

FILM POSTERS : revision

Analyse how the technical codes and use of genre conventions  of two film posters try to persuade different audiences to see the films

MUSIC VIDEO revision

Analyse the content , themes, use of star and technical codes in  two music videos for  their representations of ethnicity


    

Charity advertisements

How are audiences positioned by the use of media language/conventions and the representations in the Save The Children " Most Shocking Second a  Day " charity advert and one other moving image charity advert ?



Write a full  written answer using your knowledge of media language and conventions( P61-3), specific charity advert conventions , visual codes ( costume , props ,expression etc.) , audio codes
 (music, voiceover, sound effects, dialogue )  and moving image codes ( use of camera angles , editing etc.) .  Also how  the representations of age, gender, ethnicity, national identity etc. are portrayed in your chosen adverts.


Here are some more examples to choose from  

and some more Christmas charity adverts

EVALUATING YOUR FILM MARKETING CAMPAIGN

1   Use the conventions and technical codes for media forms  you have previously studied ( posters, trailers etc.)  , and information from the textbook   to give a detailed analysis of your marketing campaign as if it was an industry media text.  Analyse elements such as  camera shot types, use of colour , lexis, font , tagline , main image,  layout elements , use of sound and editing.
 How did your media campaign achieve the following ?


Use of genre conventions



Audience Appeal and  promise of pleasure



Encouraging  repeat viewing and fandom


Use specific technical  examples from the different parts of your campaign
(synopsis/  poster/trailer/other marketing ) and  key media terminology.




2   Make sure your marketing campaign has at least one detailed comment analysing its technical success and audience appeal .

FILM INDUSTRY : ORIGINAL MARKETING CAMPAIGN

Based on the techniques used in the case studies you have looked at , you will now be creating a marketing campaign for an original film idea.  ( Groups of 2/3).

Your marketing campaign must include the following :




ORIGINAL FILM CONCEPT

Genre, use of stars , basic plot and character summary, influence of other films /media texts. This can be presented in a powerpoint or other document.


FILM POSTER(s)

Demonstrate knowledge of how film producers identify and target their audience using visual codes, star billing, promise of pleasure ,  tag line, images, mode of address, expert criticism and other relevant technical codes. This should also include a relevant release date and certification.


FILM TRAILER

Demonstrate knowledge of how producers identify and target their audience using visual and moving image codes, star billing ,use of camera shots and angles ,editing,sound, mis-en-scene, iconography , promise of pleasure , tag line, mode of address , expert criticism and any other relevant technical codes.    Your actors can assume the role of relevant real-life stars if you wish.




OTHER  MARKETING

This could be a  magazine article about the film or its stars , ideas for a viral marketing campaign, links to social media or mobile technology  or an online interview for a relevant website.  Any other ideas to maximise and effectively target your audience ?