Tuesday, 21 May 2019

STRAIGHT OUTTA COMPTON case study

Analyse the marketing campaign and industry background for  Straight Outta Compton in terms of the following :




Summarise the  companies and brands  responsible for the funding, production and marketing of the film and any links to media industries  that would help maximise income and audience. How were the members of NWA ( Ice Cube,  Easy E, Dr Dre ) involved in production or marketing ?



Identify its target audience ( mainstream/independent , age ,gender etc. ) based on the following
( budget, genre, plot, characters, narrative, production values , marketability, role of stars/director, visual appeal/style etc)


How one of the official  film marketing posters  has targeted its target audience :  analyse the technical codes of the  poster ( use of  images, text, layout, colour. denotation/conotation, use of stars, promise of pleasure, mark of qulaity, expert criticism, genre indicators etc. ) 


How the  film marketing trailer  has targeted its target audience :  analyse the technical codes of the  trailer ( use of camera e.g closeups of star , editing , mis-en-scene, lighting and colour , sound and dialogue) and the use of reviews and expert criticism , promise of pleasure , stars and other techniques.
LINK : HERE



Analyse the  Straight Outta Somewhere viral marketing campaign  that was used to help publicise the film.   How did this campaign target and maximise  audiences and what techniques did it use to raise awareness of and interest in the film ?
More information here





Summarise the commercial reception of the film : how financially successful was it ? 
Were there any other media products linked to the film that would have also made money for the producers ?

 Give reasons why you feel the film was successful ( genre, producers,theme,audience , synergy with other media products/industries).



EXTENSION TASK :

Read this analysis of the regulation of the film by the BBFC and answer the following questions :

What age  certificate did the production company want for the film  ? Why ?

What age certificate was granted by the  BBFC ? Why ?

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