CASE STUDY COMPONENT 1 : Riptide

Analyse the   music video for Riptide by Vance Joy  focusing on the following elements. Refer to contextual information and technical codes to support your points.



GENRE AND AUDIENCE

Research and summarise the indie genre : conventions, influences, audience  and key artists.
What is the definition of " indie " and does the artist, video fit into this category ?


NARRATIVE AND ICONOGRAPHY

Linear , clear and resolved narrative , or fragmented montage based on the lyrics of the song ?
Analyse scenes for symbolic objects and the meaning they contain .

REPRESENTATION

How is gender represented in the video ? Look at stereotypes, repetitive motifs and how women and men are  framed narratively and through iconography.



POSTMODERNISM

Which of the following postmodernist techniques are used in the video ?

How does this change how  the audience responds to the messages, representations and other elements of the video ? Does it change the meaning ?

ANALYSING NEWSPAPERS : The Mirror and the Times

Analysing newspapers

A  Analyse the following covers in terms of how the technical codes ( main image, headline, pull quote etc.) persuade the audience to buy the newspaper and how the audience is being persuaded to respond to the main news story.Consider issues of iconography, binary oppositions and semiotics.

Then analyse which factors that make up the news agenda  ( threshold,unexpectedness, elite nations etc.) are being considered in the choice of cover story.

Then explain  the following information about the Mirror and The Times.


Tabloid or broadsheet ? Explain the differences between these terms

Ownership :  Who owns  both newspapers ? An individuial or a corporation ? Do they own anything else ? What does Curran and Seaton's theory of power and media say are the risks of some media ownership structures ? Use the media theory resource here and the theory page on the blog to find it.

What are both newspapers'  political bias ? Left or right wing ? What does that mean ?



B Research and find out which organisation is responsible for regulation of the content of British newspapers , and how you make a complaint about  accuracy or offensive  content in a newspaper.  Summarise the regulation theory of Livingstone and Lund  using the theory resource here 

.

MOCK EXAM preparation

Your mock examination is on Tuesday January 15 at 9 am.


Here is a link to some key resources for the Component 1 key media products you will be asked about in the exam.

Previous case studies can be found on the blog below, including this detailed analysis task some of you will have completed for Assassins Creed 3 : Liberation . 

SET PRODUCT : I, Daniel Blake film marketing

Analyse the visual codes, audio codes and moving image codes in the  trailer and poster, as well as your own research, for the following information :

Production information ( director/writer/stars/funding/budget/distribution )

Text :  themes, ideologies and social messages of film, genre, setting, representations, main target audience, secondary audiences, desired response from audience.

Reception : awards, reviews, critical response, political effects, etc.

                      

SET PRODUCT : Tide print advert

Analyse how the technical codes are used to persuade the specific audience at this specific time to buy the product.

You should include the following technical codes and historical contexts : 

Layout and design

Lighting and colour

Images

Graphics

Clothing /props/ gesture/expression

Lexis

Hard/soft sell

Unique selling point

Mode of address

Endorsement





the 1950s consumer and technology  boom

the stereotypical housewife

the American dream of success and upward mobility

post-war American wealth

The growth in American suburbs

1950s fashion and film imagery




You should also include analysis of at least one theory discussed in class.

( Barthes, Gerbner, Hall etc.)

SUBMITTING YOUR PRODUCTION WORK

Share/export  your production video  as an mp4, mov or m4v file : don't just save the project.


Copy this file into a named folder here :  

ART-MEDIA / MEDIA / A LEVEL MEDIA /PRODUCTION WORK

KEY TEXT : Late night woman's hour

LATE NIGHT WOMAN'S HOUR  overview


Based on the overview and specific content from at least two episodes , explain the following about Late Night Woman's Hour with examples from the programme supporting your points



Themes and subjects of programme

Structure and content of typical episodes ( interviews, feature pieces, discussion , phone-in , etc.)

Use of celebrities / experts

Target audience in detail ( national/local/global, age /gender/ethnicity , interests , use of other media)

Use of spoken language ( mode of address, formal/informal, emotional language)

Use of audio codes ( music, sting , theme  )


Opportunities for audience feedback

Marketing /advertising  of and links to own programme and other ( BBC) content