CASE STUDY COMPONENT 1 : Riptide

Analyse the   music video for Riptide by Vance Joy  focusing on the following elements. Refer to contextual information and technical codes to support your points.



GENRE AND AUDIENCE

Research and summarise the indie genre : conventions, influences, audience  and key artists.
What is the definition of " indie " and does the artist, video fit into this category ?


NARRATIVE AND ICONOGRAPHY

Linear , clear and resolved narrative , or fragmented montage based on the lyrics of the song ?
Analyse scenes for symbolic objects and the meaning they contain .

REPRESENTATION

How is gender represented in the video ? Look at stereotypes, repetitive motifs and how women and men are  framed narratively and through iconography.



POSTMODERNISM

Which of the following postmodernist techniques are used in the video ?

How does this change how  the audience responds to the messages, representations and other elements of the video ? Does it change the meaning ?