ANALYSING NEWSPAPERS : The Mirror and the Times

Analysing newspapers

A  Analyse the following covers in terms of how the technical codes ( main image, headline, pull quote etc.) persuade the audience to buy the newspaper and how the audience is being persuaded to respond to the main news story.Consider issues of iconography, binary oppositions and semiotics.

Then analyse which factors that make up the news agenda  ( threshold,unexpectedness, elite nations etc.) are being considered in the choice of cover story.

Then explain  the following information about the Mirror and The Times.


Tabloid or broadsheet ? Explain the differences between these terms

Ownership :  Who owns  both newspapers ? An individuial or a corporation ? Do they own anything else ? What does Curran and Seaton's theory of power and media say are the risks of some media ownership structures ? Use the media theory resource here and the theory page on the blog to find it.

What are both newspapers'  political bias ? Left or right wing ? What does that mean ?



B Research and find out which organisation is responsible for regulation of the content of British newspapers , and how you make a complaint about  accuracy or offensive  content in a newspaper.  Summarise the regulation theory of Livingstone and Lund  using the theory resource here 

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MOCK EXAM preparation

Your mock examination is on Tuesday January 15 at 9 am.


Here is a link to some key resources for the Component 1 key media products you will be asked about in the exam.

Previous case studies can be found on the blog below, including this detailed analysis task some of you will have completed for Assassins Creed 3 : Liberation . 

SET PRODUCT : I, Daniel Blake film marketing

Analyse the visual codes, audio codes and moving image codes in the  trailer and poster, as well as your own research, for the following information :

Production information ( director/writer/stars/funding/budget/distribution )

Text :  themes, ideologies and social messages of film, genre, setting, representations, main target audience, secondary audiences, desired response from audience.

Reception : awards, reviews, critical response, political effects, etc.