Monday 26 November 2018
SET PRODUCT : Tide print advert
Analyse how the technical codes are used to persuade the specific audience at this specific time to buy the product.
You should include the following technical codes and historical contexts :
Layout and design
Lighting and colour
Images
Graphics
Clothing /props/ gesture/expression
Lexis
Hard/soft sell
Unique selling point
Mode of address
Endorsement
the 1950s consumer and technology boom
the stereotypical housewife
the American dream of success and upward mobility
post-war American wealth
The growth in American suburbs
1950s fashion and film imagery
You should also include analysis of at least one theory discussed in class.
( Barthes, Gerbner, Hall etc.)
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