Based on the techniques used in the case studies you have looked at , you will now be creating a marketing campaign for an original film idea. ( Groups of 2/3).
Your marketing campaign must include the following :
ORIGINAL FILM CONCEPT
Genre, use of stars , basic plot and character summary, influence of other films /media texts. This can be presented in a powerpoint or other document.
FILM POSTER(s)
Demonstrate knowledge of how film producers identify and target their audience using visual codes, star billing, promise of pleasure , tag line, images, mode of address, expert criticism and other relevant technical codes. This should also include a relevant release date and certification.
FILM TRAILER
Demonstrate knowledge of how producers identify and target their audience using visual and moving image codes, star billing ,use of camera shots and angles ,editing,sound, mis-en-scene, iconography , promise of pleasure , tag line, mode of address , expert criticism and any other relevant technical codes. Your actors can assume the role of relevant real-life stars if you wish.
OTHER MARKETING
This could be a magazine article about the film or its stars , ideas for a viral marketing campaign, links to social media or mobile technology or an online interview for a relevant website. Any other ideas to maximise and effectively target your audience ?
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